Saturday, November 30, 2019

Of Mice And Men By Steinbeck Essays - English-language Films

Of Mice And Men By Steinbeck Characterization is the technique a writer uses to create and reveal the personalities and qualities of the characters in a written work. A writer may describe a character's physical appearance and situation. He may also attempt to reveal a character's thoughts, or show the reactions of other characters. A writer may be very descriptive or be lacking in his description of the character. George Milton is illustrated by being a rational, caring and trustworthy person whose static characterization throughout the novel greatly affects the outcome of the selection in Of Mice and Men by John Steinbeck. George Milton verifies the rational, concerning, and trustworthy attributes of his personality through his devotion to Lennie Small in the novel by John Steinbeck, Of Mice and Men. Milton's rationality and concern for Lennie urges him to compel Lennie to remove the aged mouse from his pocket only because he knows that it is not healthy for him to be carrying it around. Lennie is upset at this so Milton tells him that as soon as it is possible, he would get him a puppy. Later in the story, Milton's trustworthiness is confirmed when he actually does get Lennie a puppy. In the novel "Of Mice and Men" by John Steinbeck, George Milton is a static character throughout the novel. From the beginning, George demonstrates his dedication to Lennie through his elusive capability to stay with him. George knows that he would be able to have a more worthwhile life if he did not drive himself to stay with Lennie. He constantly thinks of how it would be if he didn't have to this. Lennie's undesired stupidity leads to his death after George realizes that Lennie will never be forgiven for the accidental crime he has committed. George allows Lennie to die thinking of the rabbits they were to have on their farm for which Lennie has admiration. George cared too much about Lennie to allow him to be killed for something he didn't do purposely. George kills Lennie because he knows that the others are looking for him and when they find him they are going to do it unless he does it himself. In the novel Of Mice and Men by John Steinbeck, George Milton is illustrated by being a rational, caring and trustworthy person whose static characterization throughout the novel greatly affects the outcome of the selection. George has proven to be a static character whose commitment to Lennie allows the reader to discover his eminent personality. George remains a rational, caring, and trustworthy individual throughout the novel. Toward the end of the novel, George determines that his friend is never going to have a normal life and he kills him to put him out of his misery. John Ernst Steinbeck was born on February 27, 1902 in Salinas, California. He was enrolled in Stanford University for several years but left without a degree. He worked as laborer to support himself while he wrote. His first few books were financial failures until the publication of "Tortilla Flat" in 1935 from which he received public recognition. He followed this success with "In Dubious Battle" (1936), Of Mice and Men" (1937), and "The Grapes of Wrath" (1939). "The Grapes of Wrath" earned Steinbeck a Pulitzer Prize. Both "Of Mice and Men" and "Grapes of Wrath" were made into motion pictures. Some of his later works include "Cannery Row" (1945), "The Pearl" (1947), "East of Eden" (1952), "The Winter of Our Discontent" (1961), and "Travels with Charley"(1962). Steinbeck died on December 20, 1968 in New York City.

Tuesday, November 26, 2019

3 Cases of Confused Connections

3 Cases of Confused Connections 3 Cases of Confused Connections 3 Cases of Confused Connections By Mark Nichol Relationships between sentence elements are sometimes obscured by suboptimal syntax. In each of the following examples, ordering of phrases is an obstacle to comprehension. Discussion and revision of each sentences explains and provides a solution. 1. Despite encouragement from regulators, financial institutions experience mixed results ranging from prompt responses to requests, at best, to requests that are never addressed, at worst. Here, though the sentence’s parallel structure is sound, clarity is improved if the parenthetical phrases â€Å"at best† and â€Å"at worst† precede rather than follow the pertinent wording so that the reader knows before the fact, not belatedly, that a scaled comparison of results, not just random examples of them, are being introduced: â€Å"Despite encouragement from regulators, financial institutions experience mixed results ranging from, at best, prompt responses to requests to, at worst, requests that are never addressed.† 2. Once executive management and the board agree on the drivers of, and strategic, operational, and financial parameters around, opportunity-seeking behavior, the resulting risk-appetite statement is a reminder of the core risk strategy arising from the strategy-setting process. This sentence is technically correct, but the complexity of the parenthetical phrase â€Å"and the strategic, operational, and financial parameters around,† and the distance it places between the parallel phrase â€Å"drivers of† and the phrase â€Å"the resulting risk-appetite statement,† which applies to both parallel phrases, renders the sentence difficult to digest. A better solution is to relocate the second parallel phrase to follow the key phrase, introducing a more complete portion of the main clause before the interruption and reducing the number of commas: â€Å"Once executive management and the board agree on the drivers of opportunity-seeking behavior and the strategic, operational, and financial parameters around it, the resulting risk-appetite statement is a reminder of the core risk strategy arising from the strategy-setting process.† 3. Even though the program contains all the same components, the level of rigor and detail, and the amount of automation through workflow, changes with the size and risk profile of the company. Readers may get the impression that the phrases â€Å"the same components,† â€Å"the level and rigor and detail,† and â€Å"the amount of automation through workflow† are parallel elements of a list. But â€Å"the same components† is part of an introductory subordinate clause, and the second and third phrases constitute a complex subject of the sentence. To make the sentence clearer by breaking up the false list, recast the final phrase as a parenthetical: â€Å"Even though the program contains all the same components, the level of rigor and detail- and the amount of automation through workflow- changes with the size and risk profile of the company.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Writing a Reference Letter (With Examples)30 Baseball IdiomsA "Diploma" is not a "Degree"

Friday, November 22, 2019

Present Simple Lesson Plan for Adult English Learners

Present Simple Lesson Plan for Adult English Learners Teaching the present simple tense is one of the first, and most important tasks when teaching beginners. Its a good idea to teach the present simple of the verb to be to begin with, and introduce simple adjectives to help students expand their understanding of the verb to be. After English learners are comfortable with the present and past forms of the verb to be, teaching the present simple and past simple will be much easier. 5 Steps for Introducing the Present Simple Start by Modeling the Present Simple Most English learners are false beginners. In other words, they have already studied English at some point. Begin teaching the present ​simply by stating some of your routines: I get up at six-thirty in the morning.I teach at the Portland English School.I have lunch at one oclock. Students will recognize most of these verbs. Model some questions for the students as well. At this point, its a good idea to ask yourself a question and provide the answer. When do you have dinner? - I have dinner at six oclock.When do you come to school? - I come to school at two oclock.Where do you live? - I live in Portland. Continue by asking students the same questions. Students will be able to follow your lead and answer appropriately. Introduce the Third Person Singular Once the students are comfortable speaking about their own basic daily activities, introduce the third person singular for he and she which will prove the most difficult for students. Again, model the present simple third person ending in s for the students. When does Mary have dinner? - She has dinner at six oclock.When does John come to school? - He comes to school at two oclock.Where does she live? - He lives in Portland. Ask each student a question and ask another for a reply, creating a chain of questions and answers changing from you to he and she. This will help students memorize this crucial difference. Where do you live? - (Student) I live in Portland.Where does he live? - (Student) He lives in Portland. Introduce the Negative Introduce the negative form of the present simple in the same manner as above. Remember to continually model the form to the students and immediately encourage a similar answer. Does Anne live in Seattle? - No, she doesnt live in Seattle. She lives in Portland.Do you study French? - No, you dont study French. You study English. Introduce Questions Up to this point, students have been answering questions so they should be familiar with the form. Make sure to point out the difference between yes/no questions and information questions. Start with yes/no questions encouraging students to answer in the short form. Do you work every day? - Yes, I do./No, I dont.Do they live in Portland? - Yes, they do./No, they dont.Does she study English? - Yes, she does/No, she doesnt. Once students are comfortable with short yes/no questions, move on to information questions. Make sure to vary the subjects up to help students become familiar with the tendency to drop the s.   Where do you live? - I live in Seattle.When do you get up in the morning? - I get up at seven oclock.Where does she go to school? - She goes to school at the University of Washington. Discuss Important Time Words Once students become comfortable with the present simple, introduce important time words such as everyday and adverbs of frequency (usually, sometimes, rarely, etc.). Contrast these with common time words used in the present continuous such as now, at the moment, etc.   She usually takes the bus to work. Today, she is driving.My friend sometimes goes out for dinner. At the moment, hes cooking dinner at home.Jennifer rarely talks to strangers. Right now, shes talking to a friend. 3 Strategies for Practicing the Present Simple Explaining the Present Simple on the Board Students will now recognize the present simple tense and be able to respond to simple questions. Its time to introduce the grammar. Use a present simple tense timeline on the board to stress the fact that this tense is used to express routines. I also like to use simple charts showing the underlying structure of this tense. Comprehension Activities Once you have introduced the tense and used the whiteboard to explain forms, continue teaching the present simple tense through activities which use the present simple in context.   Continued Activity Practice Students have learned to recognize the present simple, as well as understand the form in comprehension activities. Its time to continue by having students use the present simple to describe their own lives in both spoken and written form. This detailed lesson on daily routines will help you continue the practice. Expected Problems Here are the most common challenges for students when using the present simple: Confusing with the present continuous for actions occurring at the moment of speaking.Use of s in the third person.Auxiliary verb usage in the question and negative form, but NOT in the positive form.Placement of adverbs of frequency.

Wednesday, November 20, 2019

How does the relationship between the three branches of government Essay

How does the relationship between the three branches of government influence the policy-making process - Essay Example Thus, this paper will explain how the relationship between the Executive, the Legislative and Judicial branches of government influence the policy-making process. The legislative branch has authorization from the state law and the state constitution to make local law. The legislators who make up the legislative are elected by the public in order to make policy decisions, as well as enact laws on their behalf. The executive develops the proposed policies, and its main duty is to implement the policy made by the legislators (Corwin, 1957). However, the executive members do not make policy decisions, but they have a strong influence on the process of policy making. The Judiciary, which consists of the Supreme Court, and lower courts is said to have the least policy making powers compared to the other two branches, but in U.S, it has equal power with the other two branches (Gewirtz, 1976). It ensures uniformity in the interpretation of national laws made by the legislative. Gewirtz (1976) argues that the Legislative (Congress), is the favored institution in the federal government for policy-making. However, to be sure of this policy, the other two branches also have legitimate policy making powers. For instance, the executive has constitutional functions and duties, which involve significant policy-making especially in foreign affairs, and initiates and vetoes legislation that influences the policy-making process. Thus, the executive together with other independent agencies are expected to make some policy in the process of administering the law. Although most of the cases decided by the federal courts only help in applying the existing law to certain cases, the Judiciary makes policy, as well, in applying statute, nurturing the national common law, as well as interpreting the constitution (Gewirtz, 1976). Therefore, all the three branches of government are

Tuesday, November 19, 2019

Guanxi and corruption in China Essay Example | Topics and Well Written Essays - 500 words

Guanxi and corruption in China - Essay Example In this short essay, I will start out by outlining problems of corruption in contemporary China. Then, I will explore to what extent Guanxi may contribute to what many perceive as a crisis of rampant corruption in the country. China has in the recent past been an object of scathing criticisms from both the local and international players over its apparent tolerance to corruption. Gong (2011) portrays the perception of China by Westerners who associate business culture in China with Guanxi. Regardless of the favour or job one wants in China, all that matters most is the ability to give gifts or bribery. Guanxi illustrates the complex form of corruption where relationship with bigwigs and those in powers motivate most of the decisions. In addition to enhancing business prospects for the corrupt in China, Guanxi has further led to the formations of monopolies pegged on capitalistic endeavours. This practise in fact threatened the survival of China as communist country. To further illustrate the problem of corruption in China, a survey one conducted on 100 people who were prosecuted for bribe-giving. The result indicated that 94.2% of them asserted that â€Å"they would â€Å"warm up the relationship† first before they would bribe with money† (Ling Li 7). Corruption through Guanxi has harmed Chinese image on both the local and international spheres. Illegal businesses that fail to adhere to human rights have been allowed to operate without legal charges. Also, the level of property rights violations and manufacture of counterfeit products without concomitant legal actions has left many questioning the willingness of China to fight corruption (Zhang). The Chinese judicial system is one of the areas significantly affected by cases corruption. â€Å"Guanxi† is evidently a factor into a judicial or arbitral decision. However, worth noting is the fact that this corruption does not necessarily assume the traditional form of bribe,

Saturday, November 16, 2019

Information System Essay Example for Free

Information System Essay Information System In Hotel Seri Malaysia Kangar Hotel Seri Malaysia Kangar is currently using the Guest Centrix system. Being the first Hotel Seri Malaysia branch and the earlier hotel amongst hotels in Malaysia that using and implement the Guest Centrix system in their management. Guest Centrix system has built integration with Microsoft Word, Microsoft Excel, e-mail and many other. It offers a stable and friendly user-interface, improved by the wary use of colour and graphics. Hotel employees can learnt the system quickly, saving the time and money especially in the staff training. The flow of the guest cycle throughout the Hotel Seri Malaysia Reservation The customers or guests who decide to stay at Hotel Seri Malaysia can make their reservation or room booking through hotel’s website, travel agents such as Agoda or booking.com, or call the hotel itself. If the reservation is accepted, the reservation agent or hotel staffs will create a reservation record that linked with Guest Centrix system. This reservation status may include the guests detail and specific request which will help the hotel to provide modified service to the guests during his or her stay. All the details on guests may help the hotel staffs to complete the pre-registration activities such as assigning room according to the request from guest, room rate to be charged to the guest folio during the stay. The hotel staffs need to make sure that the room is available when the guests arrive at the hotel. Arrival After the guests arrive at the hotel, the front office will responsible for the registration and room assignment process. The front office need to clarify the query of the guests especially the details of the room rate or packages that had been booked on. Before that, front office need to make sure the guest’s reservation status before beginning the registration process and checking them in. The guests will filled in the registration form that contain the full name, identification card numbers, home address, billing instruction, reservation details and others. Once the method of payment confirmed and been signed by the guests, the registration process is complete. The guest may be given the key card and breakfast coupons during the stays. During The Accommodation Period During the occupancy, the front office is responsible for managing guest requests and providing the information and supplies to the guests. Also, front office should respond to the guest requests on time in accurate manner and meet the guest expectation of the hotel service. During this period, the security will be main consideration by the hotel. The front office should observe the hotel standard operating procedures in handling the guest key, guest personal property, emergencies that also important. The front office will observe the additional charges that need to be added into guest account that include the restaurant charges, or telephone bills. Departure The last element in guest cycle in hotel is checking out and creating the guests history record. During this stage, the guests will settle down all the outstanding bills or payment to the front office. After completing all the payment, the guest will return the room key card and leave the hotel. The role of Guest Centrix System in Hotel Operation Front Office Guest Centrix system has simplified the front officer in term of reservation, registration, check in and check out of the guests that staying at Hotel Seri Malaysia Kangar. The guests who make room reservation through website or travel agents, Guest Centrix system will create the booking status and store the reservation status in the hotel database. The hotel’s website has been designed to interact directly with Guest Centrix database that allows the guests or customers to see the hotel available rooms at certain date and packages offered. After the guests or customers finished their booking, the system also offers the payment option such as credit card or online banking and the confirmation will be sent by email. During the registration, the front office will indicate the guests booking status before checking in. all the details includes the room or packages that already booked should be available for the guests. The guest can check in to the hotel once the registration process complete. The key card that been given to the guests has linked with the hotel information system. The key card system will provide different information on the room occupancy status which is reserved, occupied, or available. For the checking out process, the front office will notified the guests with outstanding payment during the accommodation period. The outstanding payment is automatically been added in the guests account which is called guest folio. The guest can decide on payment method such as credit card, debit card or cash as long as the hotel accepted it. In addition, the guest information data will automatically store in the hotel information system. The record is called guest history and all the data such as guest personal information, special requirement or even past reservation is stored in Guest Centrix system. This enables the hotel staffs to identify the repeat or new guest that choose the hotel Seri Malaysia Kangar. Housekeeping The front office and housekeeping staffs were linked with each other. All the interactions between both departments especially about the room that need to be clean, inspect or repaired will automatically show in Guest Centrix system. For each room that is occupied or available, the room status will be clean or dirty. The housekeeping staffs are responsible to clean the room so that the room status changes through the Private Branch Exchange (PBX) Interface and record it as clean in Guest Centrix System. PBX interface is used to make connections amongst the internal telephone in all rooms with the Guest Centrix system. The front office will informed the housekeeping staffs by using the walkie-talkie to inspect the room and the housekeeping staffs will monitor the room. After the job done, the housekeeper will press certain code by using telephone at the inspected room and link with the Guest Centrix system and notified the system that the room is already inspected. Food and Beverages For the guests who dine in in the hotel restaurant, all the bills from the restaurant will be insert by the food and beverages staffs in the guest account that will automatically linked to the Guest Centrix system. During the checking out process, the front office may refer into the guests account to distinguish the total payment should be paid by the guests. Hotel Manual System Human Resource Human resource department in Hotel Seri Malaysia is using punch card system to organize the staffs working hour and daily attendance. The hotel will tracked the payroll total through the punch card system. Also, the human resource department using the filing system to manage the hotel staffs record. All the data of permanent, contract and leaving staffs are stored in hotel filing system. Security and maintenance For security and maintenance department, there are surveillance system which is CCTV system that monitors the hotel facilities, and surrounding areas. In Hotel Seri Malaysia Kangar, CCTV system is used to observe different areas from a central control room. In the central control room, there will be one or two security officer that will monitors through the CCTV screen display.

Thursday, November 14, 2019

Avian Influenza and Its Expected Ramifications Essay -- Disease/Disord

Over the past fifteen years H5N1 influenza (also known as Avian Flu or Bird Flu) has become a common topic of speculation and debate worldwide, causing quite a bit of confusion about its possible impacts on our society. At this point in time it is generally recognized by the international medical community that Avian Flu is bound to become a pandemic, most likely within the next ten years. Research on Avian Flu and its effects have led many scholars to make grave predictions of major global turmoil while a small portion of medical scientists remain skeptical, believing we will have enough time to thoroughly prepare for the outbreak. The one thing that nearly all health professionals seem to agree upon is that the avian flu will surely have a large impact on the development of humankind. To truly understand the threat of this disease and what we must do to prepare for it, we need to look at the issue from multiple angles and consider what the spread of a disease so lethal and so pron e to mutation would mean for our daily lives, health professionals, laws and government procedures, and of course the continuation of the human race. It is necessary in order to understand Avian Flu's impacts on society to first understand what H5N1 influenza is. Like any virus, influenza viruses cannot reproduce on their own the way bacteria can. Technically, viruses aren’t even alive because in order for them to reproduce, they must take over the living cell of another organism. This makes all viral diseases notoriously hard to cure because modern research has yet to reveal a medication or procedure that can kill a virus without killing its host. The best medications that we currently have available to treat viruses can only prevent the virus fro... ...pe.com/viewarticle/757540>. Swain, James C., Linda L. Chezem, Caroline S. Cooper, Kim B. Norris, Carolyn T. Ortwein, Ronald J. Taylor, Fred Wilson, Francis Schmitz, Daniel O'Brien, Clifford Reeves, Elaine Snyder, 13) Thomas, James C., and Siobhan Young. "Wake Me Up When There's a Crisis: Progress on State Pandemic Influenza Ethics Preparedness." American Journal of Public Health 101.11 (2011): 2080-082. ProQuest. ProQuest, 24 Jan. 2012. Web. 14 Apr. 2012. . 14) Thomas Rhatigan, Joseph A. Trotter, Christopher Billeter, and Lenzing Lahdon. "Guidelines for Pandemic Emergency Preparedness Planning: A Road Map for Courts." CDC.gov. Center for Disease Control, Apr. 2007. Web. 12 Apr. 2012. .

Monday, November 11, 2019

Stone Cold Essay

A character study of Shelter from Stone cold. Show how our view of the character changes throughout the novel. Shelter is one of the two first-person narrators in Robert Swindell’s Stone cold. In the novel Swindell’s follows the runaway teenager, Link, from his home in Bradford to the mean streets of London where his path crosses that of Shelter, an ex-soldier who creates his own army while also cleaning up the streets of the homeless people he despises. In this essay I will show how the character is portrayed and how our view of him changes throughout the novel.In daily routine orders 3 Swindell’s choice of language makes Shelter sound very negative and hateful in the way he talks about homeless people. Swindells also uses army terms such as ‘Tour of inspection’ and it tells us that Shelter must be an ex-soldier and must still believe he is one. This gives us the impression that there’s something not quite just right about Shelter. In daily r outine orders 4 Shelter goes on to explain how the secret of victory in any campaign is planning and preparation. He describes his planning as being â€Å"Meticulous and my preparations are now complete†.One of the things he has acquired has helped him to complete and that is a cat. He talks of the cat as his distraction to who he really is. â€Å"A man who keeps a cat can’t possible mean any harm, can he? † He also named the cat Sappho which will project an image of a kind man who cares. There’s not yet any indication of violent intentions but there is a suspicion of something untoward. Daily routine orders 5 & 6 enters into Shelter’s concept pf his ‘mission’ and we learn about his abnormal thought and views on murder.He believes that killing the homeless people on the streets is his job, his duty to his country. He creates a pleasant and warm atmosphere among the victims to make them feel safe and willing to do whatever he says for s helter and food and drink. â€Å"He fell for it, hook, line and sinker†. Shelter tricked someone therefore planning it and not feeling regret for it. He uses the words ‘do-gooder’ which simply means someone who does good things. He uses these words throughout the novel to mock people who actually are ‘do-gooders’. Further on in the novel Shelter describes the people he has killed as ‘waste’.This tells us he couldn’t care less about how those people who were humans just like him. He tempts them with food and warmth and when they have their backs turned he strikes. We start off thinking that there is something not quite right about Shelter and the further we get on through the novel the clearer it becomes that Shelter is completely insane. In daily routine orders 12 & 13 Shelter is much more open about his ‘army’. â€Å"My lad’ll not be doing a lot of yomping, so it doesn’t matter if the footwear is a bit slack or a bit snug†.Obviously he’s describing a sort of ‘Dead Army’ and he has been making them look the part; cutting their hair all the same length, giving them the same boots even if they aren’t always the perfect fit since they are not going to be marching around anywhere because, as we know, they are all dead, murdered by Shelter to be precise. By this point in the novel we can tell he is absolutely insane. Shelter’s claims to be clever are completely correct. The way he coaxes people into believing he is a genuinely kind, friendly, caring and approachable man, takes skill. He can put on such a good act.In daily routine orders 15 he plays the part of a man who is truly upset about his missing cat and asks Link if he’s seen it. Also in daily routine orders 15 he fools the police into believing he had nothing to do with the disappearance of Tanya. In terms of cleverness Shelter is brilliant, completely undetectable. Link and Shelte r finally meet but now we see Shelter through Links eyes. In this last chapter you start feeling sorry for Shelter. To get like he is he must of have a pretty rough life. Link goes on about how Gail will come to save him and Shelter says â€Å"She’ll let you down, they always do†.With that statement we are told that he must have had a girlfriend in the past that let him down which immediately makes you feel sorry for him. So yes, seeing Shelter through Links eyes does change our view of him. I still wouldn’t trust him more than Link, based on what I already know. To conclude my essay on how Shelter changes throughout the novel. I’d say my view of shelter changed when we came to the end of the novel. To start with he was just plain strange. He gradually went from strange to right out insane. When we came to see Shelter through Links eyes I felt sorry for him and he needed a lot of psychological help.

Saturday, November 9, 2019

Voluntary Euthanasia

St Peter’s Catholic College, Tuggerah Task: Catholic Ethical Teaching Ethan Fortis 1. Name the Issue (I mark) Euthanasia| 2. Outline the ethical issue (5 marks) Euthanasia, also sometimes known as mercy killing, is the act of painlessly allowing death. This is especially used to relieve the pain of an animal or person suffering incurable and/or severely painful disease. There are 4 different types of euthanasia; these include voluntary, non-voluntary, involuntary, and passive & active euthanasia.Voluntary euthanasia is conducted with the consent of the patient, non-voluntary occurs when the patient is unable to give or deny consent, and involuntary happens when euthanasia is performed without the patient’s consent. All of the above varieties of euthanasia can be divided into passive & active euthanasia. Passive euthanasia refers to the withdrawal of medical treatment with the deliberate intention of hurrying along a terminally ill patient. Active euthanasia occurs when a lethal dose of medication is given to the patient to deliberately take their life. | 3.Provide and briefly explain the main arguments for and against the issue (6marks) There are a number of arguments supporting the use of euthanasia in society. An example of these includes that euthanasia quickly and humanely ends a patient’s life who’s suffering severe and unbearable pain, allowing them to die in dignity. People that are terminally ill don’t deserve to endure the immense pain they go through if they have personally chose to undergo euthanasia. Another argument for euthanasia is the fact that it shortens the grief and suffering the patient’s loved ones go through day after day of the inevitable death dragging on.Loved ones and family of someone who is terminally ill go through a huge amount of psychological issues knowing they aren’t able do to anything about it while a person in their life is slowly and painfully dying. Euthanasia allows these people to rest easy, knowing that their loved one will leave them in a peaceful manor instead of suffering. Also, death is a very private matter and no one else should be allowed to stop you making decisions for yourself, as it is not their life but yours.Euthanasia should be a personal option that should be respected and in cases where the patient is incapable to make the decision for themselves and is suffering greatly, the option should be left to the spouse/close loved one to decide. Although the arguments supporting the act of euthanasia are strong, there are a number of reasons against the issue. An example of this is that allowing euthanasia will lead to less good care for the terminally ill that do not chose it. The Hippocratic Oath is an oath all physicians and other health care professionals swear upon to practise medicine ethically and honestly.Is allowing euthanasia violating this verbal contract? Doctors should do everything they can possibly do to keep patients alive a nd practising euthanasia is going against this. Allowing euthanasia may lead to doctors and nurses becoming less determined to save the lives of the terminally ill, thus disregarding the Hippocratic Oath completely. Also, some people think that implementing euthanasia may send the message across to society that it’s better to be dead than sick/disabled. This suggests that some lives aren’t worth living and this is wrong.Every life is equal, even if the life is of a person who is terminally ill or disabled, mentally or physically. Allowing euthanasia may weaken society’s respect for the value of life. All humans, whether they are disabled, terminally ill, or just different, should be valued no matter what. Human life is sacred and should be lived to the full potential until the natural end of someone’s life. It’s better to be alive than dead, right? | 4. Clearly outline and articulate Catholic Teaching on your issue (making sure you explain the Cath olic Church’s stance on the issue and reasons for its stance).Make sure you use at least one biblical reference and one reference from the Catechism of the Catholic Church. (10 marks) The Catholic Church believes that God gave us both death and life; in return for this we should respect these processes. Conflict arises when there are disagreements of the boundaries. In regards to the act of euthanasia, Pope John Paul II stated in 1995 ‘Euthanasia is a grave violation of the law of God, Since it is the deliberate and morally unacceptable killing of a human person. ’ The Catholic Church has always been strong in its teaching of euthanasia and how they view it as morally wrong.The Church believes that any law allowing euthanasia to be practiced is an intrinsically unjust law. Emphasis has been put on the absolute and unchanging value of the bible commandment ‘You shall not kill’. The Catholic Church does not accept the notion that people have the right to die and should be able to choose whether to accept death or to live, suffering or not. An excerpt from the Catechism of the Catholic Church 2277 reads ‘Whatever its motives and means, direct euthanasia consists in putting an end to the lives of handicapped, sick, or dying persons. It is morally unacceptable.Thus an act or omission which, of itself or by intention, causes death in order to eliminate suffering constitutes a murder gravely contrary to the dignity of the human person and to the respect due to the living God, his Creator. The error of judgment into which one can fall in good faith does not change the nature of this murderous act, which must always be forbidden and excluded’. A number of biblical verses can relate to the views on euthanasia. One of these includes 1 Corinthians 6:19-20 ‘Or do you not know that your body is a temple of the Holy Spirit within you, whom you have from God?You are not your own, for you were bought with a price. So glorify God in your body’. It is believed that each human life is a manifestation of God in the world, a sign of his presence, a trace of his glory. This in mind, a person whom is insisting on death is breaking their relationship with God. | 5. Clearly explain why your issue is an ethical issue for our society. (6 marks) Euthanasia is a debatable issue that questions the very core of morality. It can’t be dealt with by a simple answer, as ‘what is ethical’ is viewed in a variety of different views and opinions amongst society and law.More knowledge and resources are available today than there was back in biblical times. People are entitled to their own opinions and beliefs in the world today, so the issue can be discussed and voiced more regularly. Many questions are asked such as ‘is it wrong to kill? ’, ‘is killing the same as letting die? And the most important one, ‘do we have the right to die? ’ It all comes down to personal vi ews. An atheist’s views on whether we have the right to die or not will be different to a Roman Catholic’s views and vice versa.As there will be ethically right answer to any of these questions, the act of euthanasia should ultimately come down to the individual preference. If a atheist patient who is terminally ill with cancer would like euthanasia to be practised, what right does a Catholic doctor have to say no? | 6. Present an accurately constructed bibliography of all resources used (2 marks) http://en. wikipedia. org/wiki/Euthanasia 20/2/13 | http://www. ndtv. com/article/india/what-is-passive-euthanasia-89964 20/2/13| http://medical-dictionary. thefreedictionary. com/Active+Euthanasia 20/2/13| http://www. rsrevision. om/GCSE/christian_perspectives/life/euthanasia/for. htm 21/2/13| http://euthanasia. procon. org/view. answers. php? questionID=000198 22/2/13| http://www. catholicnewsagency. com/resources/life-and-family/euthanasia-and-assisted-suicide/euthanasia-c atechism-of-the-catholic-church/ 15/3/13| http://www. openbible. info/topics/euthanasia 15/3/13| http://www. bbc. co. uk/religion/religions/christianity/christianethics/euthanasia_1. shtml 15/3/13| http://www. bbc. co. uk/ethics/euthanasia/against/against_1. shtml#h3 16/3/13| http://www. rsrevision. com/Alevel/ethics/euthanasia/index. htm 17/3/13| | | | |

Thursday, November 7, 2019

The Best Email Marketing Sending Frequency According to 20 Studies

The Best Email Marketing Sending Frequency According to 20 Studies How often should brands send marketing emails? That’s a common question without a single definitive answer. But, you’re responsible for establishing your company’s email schedule and managing the marketing calendar. If your boss asks, â€Å"Are we sending emails at the best possible frequency,† you can’t say, â€Å"That answer is unknowable, young Jedi.† That’s not a helpful response. And it’s condescending to your department head (and you want to keep your job). Plus, if your email frequency isn’t optimized, you might be missing opportunities to convert more leads (or stop chasing away those currently in your funnel). Your list is an invaluable resource, and how often you send to it matters. The best schedule will vary from business to business, but you need a starting point and data to compare against. In this post, you’ll learn what 20 different companies discovered when they tried to answer this question. By the time you’re done, you’ll be prepared to plan a complete email schedule optimized for frequency and pacing. It’ll all be backed by real data, and ready to be fine-tuned based on your own performance. The Best Email Marketing Sending Frequency Backed By 20 Studies via @Snag Your Free Email Schedule Optimization Bundle Use the right tools for the right job. To help you get started managing an effective email schedule, here are three templates to use: Email Marketing Calendar Template: Schedule all those emails in one place (at the best dates and times, of course). Best Times to Send Email Guide: Get some additional insight into which times typically work best. Email Marketing Strategy Template: Plan and organize the complete strategy behind every email you’ll send. †¦ And Plan Your Email Frequency With The easiest way to map out your email schedule is on a calendar integrated into a holistic marketing management platform. With its new email marketing integrations, that platform is . With Email Marketing from , you can: Seamlessly integrate with your *favorite* email marketing platform. You already have a kick-a$$ email platform you know and love, so why give it up? With Email Marketing, you can easily connect your preferred email platform to with just a couple clicks. Write click-worthy email subject lines...every time. With Email Marketing, you can use ’s *exclusive* Email Subject Line Tester to optimize and perfect every subject line to drive more opens, more clicks, and more conversions. Get full visibility into your ENTIRE marketing strategy. Say â€Å"buh-bye† to disjointed marketing content (and constantly jumping from screen to screen). With Email Marketing, it’s easy to see how your email campaigns relate to the rest of your marketing strategy and quickly make adjustments if necessary. With Email Marketing, you can easily connect your preferred email platform (MailChimp, Campaign Monitor, Constant Contact, and ActiveCampaign) to with just a couple clicks. Here’s how you can get started. Or schedule a free 14-day trial. About the 20 Studies, Blog Posts, and Research Reports So, where did all the research in this post come from? Here’s a breakdown of all 20 studies and posts: Infusionsoft’s post on finding the best frequency to email customers. DMA’s annual email marketing report. Entrepreneur’s pointers on the topic. Campaign Monitor’s surprising findings. Constant Contact’s detailed guide. Sark eMedia’s thoughtful opinions on what offers most value. Traffic Generation Cafe’s syndicated advice courtesy of Daegan Smith. Smart Insights’ research-backed findings. Crazy Egg’s impassioned recommendation to send more emails. Benchmark’s practical guide to choosing days and times to deliver. Fulcrum Tech’s helpful delineation between the terms â€Å"frequency† and â€Å"cadence.† OmniSend’s original research from 2017. Aweber’s answer: there’s no magic number (plus rationale for that conclusion). MailPoet’s more philosophical answer: it depends (and an explanation for that, too). EventBrite’s concise tips specific to event promotion emails. Ignite Visibility’s advice for promotional emails. SendGrid’s useful tips on what to do if your frequency is too  frequent. MailChimp’s email marketing field guide, which touches on frequency. Clickz’s collected research, which includes insights on how often top brands are sending email. ReturnPath’s original research on email frequency. That’s a lot of difference perspectives, from all different types of sources. This ensures the advice in this post isn’t all coming from one perspective, while reflecting the diversity of opinion and thought on this topic. What do 20 different studies say about the ideal email marketing send frequency?Setting Benchmarks: Frequency Vs. Results For comparison purposes, here are some benchmarks gathered by the folks at SendGrid, based on their own original research  (based on â€Å"50 billion messages to over 100,000 different senders in the top 25 industries who sent email through SendGrid†: A few things to point out straight off the bat: The average respondent sent around two emails per week. This marked a decline from 2016 to 2017. Which corresponded with a 3.3% increase in opens and a .4% increase in unique opens. However, unique clicks and clicks overall declined. What does this tell us? We can make a few educated guesses: Consumers are overwhelmed with information overload. Not just in their inboxes, but all over the web. So, reducing email may be an effort to reduce content shock. So, sending slightly less email can potentially improve results. It makes each email appear more valuable (at least initially) if they’re received less often. But, that email needs to be engaging to get clicks. The fact that clicks went down somewhat is slightly concerning, even if CTRs didn’t drop precipitously. This lines up with some other findings this post will dig into a bit later on. What Can Happen When You Tweak Your Frequency? Now, if you’re already sending marketing emails, you might be worried about adjusting your frequency. After all, if you don’t know what might happen, you may not want to risk something going wrong. But, fortune favors the bold. If you really want to know what works, you’ve got to be willing to experiment at least a little bit. To alleviate potential fears, though, here are four possible outcomes that Campaign Monitor says can occur. Unsubscribes Might Go Up Even worse, SPAM reports might go up, too. So, take that as a warning not to go overboard. That data aligns with possible solutions: Engagement Might Drop Citing (gated) data from Return Path, Campaign Monitor’s post reports that engagement could drop if too many low-value emails are sent. Not only could opens drop and unsubscribes increase, but even people who stick around might just disengage. Nothing Happens You make a change and †¦ nothing changes. That’s †¦ okay? Sort of? What this means is it’s time to test another variable. †¦ But, Your Results Could Improve (Dramatically), Too! When you start testing, some things might not go your way. But, once you start to see positive movement, keep at it. The results are worth the effort. In Campaign Monitor’s post, they highlight Aviva, an insurance company based in the UK. They were only emailing their list once a year. You read that right. But, then they increased their frequency. You’ll never believe what happened next: 48% more requested insurance quotes 304% more unique clicks 45% more email revenue Those are some awesome results, and they never would have been achieved without pushing past status quo and the fear of change.

Tuesday, November 5, 2019

An Evaluation Of The Calvin Klein

An Evaluation Of The Calvin Klein The multiple definitions and understanding of the term ‘brand’ have created difficulties in creating a ‘grand theory’ for brands (i21). The meaning of brands has been continually changing as new understandings of the term emerge and replace the older understandings (i21). While a production centered brand theory focused on the creation process, especially the design, logo and advertising campaigns, the consumption centered brand theory emphasizes on the interpretation of brands by the customers (i3). Presently the brand theory has shifted from being production-centered, by differentiating products or services from its competitors, to becoming consumption-centered, by differentiating consumers from each other (i3) into different brand tribes. According to Aaker (1993 in 2), a brand represents a name, sign, symbol, design or a combination of such elements which uniquely identify and differentiate particular products or services from others. However, a brand i s distinct from a company’s name or trademark (i2) and unlike a trademark, which is a tangible item of intellectual property, a brand additionally incorporates the intangibles like identity, personality, associations and meanings; for example, Pepsi is portrayed as the â€Å"choice of new generation† suggesting Coca-Cola as an historical brand (i2, i3). In present scenario, different formats of brands exist, whether as family brands like Heinz, where each product exists under a single name or as standalone brands as in case of Unilever (i2) where each brand demonstrates an individual identity. Nevertheless, the aim of brands is to develop relationships with customers by creating value propositions related to functional, emotional or self-expressive advantages (Aaker, 1996 in 2). Today brands are acknowledged as assets on balance sheets similar to the values assigned to tangible properties. Private labels are the products produced under a retailer’s account and s old under the retailer’s brand or another brands through specific retail chains or retailers (pl2). Such products that are natural extensions of other product lines are ideal private-label products and they can build value and recognition from the customers. Private label products are usually not advertised and cheaper than the similar branded products as the entrance cost of such products at the sales points are eliminated. Hence private labels assume significant importance in times of economic downturns. However, they have also been associated with low quality. But the situation is changing with retailers offering premium private label brands, like the Tesco’s finest range, which compete directly with the national brands on the basis of their quality (private label1) and are now considered to offer high value (pl2). Nevertheless, consumer purchase behavior for private label product is tends to be product specific (Livesay and Lennon, 1978, in pl2). Brand leveraging i s a process which aims at reinforcing a brand by linking it to another person, place, thing or brand (i5). One popular way has been associating a brand with celebrities. Many of the popular fragrances in UK are associated with celebrities like Kate Moss, David all those targeted for women from 30- to- 45 years old and Eternity Moment targeted for young women. Brand extensions into other product classes (Aaker, 1996) can also be used to Leverage Calvin Klein.

Saturday, November 2, 2019

Womens Work and Globalized Case Study Example | Topics and Well Written Essays - 2000 words

Womens Work and Globalized - Case Study Example In this case, the women find themselves able to cope well with the challenges that come with the globalization and the women’s work in the workplaces. As a result, more and more women should seek the available employment in the technologic areas applied areas instead of leaving them only to men as it has always been there before Globalization to women in the workplace currently witnessed in various sectors of the employment sectors in the world. Today many women take very complicated courses that initially were for men. For instance, areas such as engineering, medicine, chemistry, and physics used to be for men. However, the trend today is remarkable since it is women who form the best engineers, doctors, and scientist when compared to men. Despite the social changes that are also there to influence the globalization trends among the women in the workplaces, the trend of the invention of modern technologies encounters them. The invention of computers today makes it entirely possible for the women where they can work in an organization as clerks, receptionist, secretaries, and other positions that men do ignore or refuse to take. As such technology becomes useful to women in working with to an organization in such work sectors Countries such as Japan and Italy today have most of their women playing the greatest role in globalization issues due to employment. In these countries, women begin to start embracing the use of technology as early as their childhood status. When they become fully grown up, they can effectively use the various forms of technology which, in this case, promotes the globalization trends in the world. Despite the presence of discrimination that may come due gender and also the political influences that there may be in a particular country.